Newcastle Crowned NSW’s ‘Top Tourism Town’

In a resounding victory for the City of Newcastle, the coastal gem has been bestowed with the prestigious title of NSW’s ‘Top Tourism Town’ by Business NSW. The announcement was made during the Local Government NSW Destination & Visitor Economy Conference in Manly, where Newcastle’s strategic initiatives to bolster its tourism sector were lauded.

The accolade, presented by NSW Tourism Industry Council Executive Director Paula Martin, recognizes the City of Newcastle’s concerted efforts in boosting visitation and supporting the growth of local operators and hospitality businesses. Mayor Nuatali Nelmes expressed pride in the city’s collaborative approach with industry stakeholders, government bodies, and tourism operators, emphasizing the role of partnerships in enhancing Newcastle’s appeal as a premier destination.

Mayor Nelmes highlighted key initiatives that have contributed to Newcastle’s tourism success, including securing major events such as Sir Elton John’s Farewell Yellow Brick Road tour and Pink’s upcoming world tour. These high-profile events not only attract visitors but also underline Newcastle’s status as a vibrant cultural hub with a thriving local economy.

The City of Newcastle’s commitment to investment in major events and tourism is evident in its recent tourism brand refresh, ‘Seek Off Beat,’ and targeted marketing campaigns aimed at showcasing the city’s unique offerings to domestic and international audiences. Furthermore, developments such as the expansion of Newcastle Airport and investments by international hotel brands like Crystalbrook and QT underscore the city’s growing appeal as a tourism hotspot.

Looking ahead, Newcastle aims to build on its success by increasing the number of bookable visitor experiences and leveraging its distinctive features to attract leisure travellers from Australia and overseas. The city is now set to compete for the title of Australia’s Top Tourism Town, further cementing its reputation as a must-visit destination on the global stage.

With a bright future ahead, Newcastle’s trajectory as an international tourism and major events powerhouse is firmly on course. This promises continued growth and prosperity for the city and its residents.